The Swedish giant retailer H&M has partnered with many ingenious designers and celebrities since 2004. The founder of MOODOVE has played a key role in creating the hype and publicity for the collaborations and has driven throngs of shoppers to its doors.  Some of the designers includes Roberto Cavalli, Marimekko, Madonna, Comme Des Garcons, Jimmy Choo, Marni, Matthew Williamson,  Masion Martin Margiela, Versace, Isabel Marant, Kenzo, Alexander Wang, Balmain and Erdem.